How The Beverly Hilton Uses 5-Star QR™ and Digital Directories to Enhance the Guest Experience
In an era where personalized service and seamless convenience define luxury, The Beverly Hilton has embraced innovation to exceed guest expectations. As part of its continued commitment to excellence, the iconic hotel recently partnered with us to implement a customized digital guest directory and elegant 5-Star QR™ displays—a modern solution designed to streamline communication, enhance the guest experience, and drive on-property revenue.
The Modern Luxury Guest Expects More—Instantly
Today’s luxury travelers are tech-savvy and time-conscious. They expect immediate access to everything from in-room dining to spa reservations—without sacrificing the elegance and intimacy of a high-end hospitality experience.
By integrating a custom digital guest directory, The Beverly Hilton offers guests a beautifully branded, interactive platform accessible from their mobile device. With a simple scan of a 5-Star QR™ display, guests can explore hotel amenities, request services, browse dining options, discover local attractions, and even book experiences—instantly and intuitively.
What Is a 5-Star QR™ Display?
Unlike generic QR codes, our 5-Star QR™ displays are custom-designed to align with each property’s aesthetic. For The Beverly Hilton, we created sleek, mid-century-inspired acrylic displays that reflect the hotel’s timeless style and Hollywood legacy. These displays are placed throughout guestrooms and suites, serving as an elegant and effortless gateway to the digital guest experience.
A Special Highlight: Celebrating 70 Years of Iconic Hospitality
In honor of The Beverly Hilton’s 70th anniversary, we collaborated with the hotel to create a dedicated digital page highlighting its storied legacy, star-studded history, and anniversary celebrations. This content is seamlessly integrated into the digital directory and instantly accessible via 5-Star QR™ displays.
Whether guests are visiting for the first time or returning to relive a classic Beverly Hills experience, this real-time content brings the hotel’s rich history to life in a modern, interactive way—while also driving interest in anniversary events, dining specials, and commemorative offerings.
Seamless Gratitude: Cashless Tipping with Grazzy
Hospitality is about people, and recognizing great service is a key part of the guest journey. To make it easier for guests to show appreciation, The Beverly Hilton’s digital directory integrates cashless tipping through our partner Grazzy.
With just a few taps, guests can leave gratuities for housekeeping, valet, or other service staff—no need to have cash on hand. This thoughtful feature supports team members while giving guests a convenient way to reward exceptional service, strengthening the connection between staff and guests.
Benefits for The Beverly Hilton
1. Streamlined Communication
No more flipping through printed directories or calling the front desk for basic information. The digital directory consolidates everything into one intuitive platform, reducing friction and enhancing the sense of service.
2. Increased On-Property Revenue
By making it easier for guests to discover and book experiences, the hotel sees increased engagement with services such as in-room dining, spa treatments, and curated events—all of which contribute directly to revenue growth.
3. Operational Efficiency
Digital directories reduce the need for printed materials, ongoing reprints, and manual guest communication—allowing staff to focus on high-touch hospitality.
4. Real-Time Updates
From seasonal menus to anniversary events, The Beverly Hilton can update digital content in seconds—ensuring guests always see the latest offerings. The custom 70th anniversary page is a perfect example of this flexibility, showcasing how digital tools can celebrate milestones while driving engagement and revenue.
The Rise of Smart Luxury: A Broader Industry Shift
The Beverly Hilton is part of a growing movement among luxury hotels and resorts that are using technology to create a more intuitive, personalized, and profitable guest experience. From digital concierge platforms and mobile check-in to cashless tipping and voice-activated room controls, the modern luxury stay is increasingly defined by innovation with elegance.
And it’s not just about convenience—it’s about aligning the digital experience with the level of service guests expect from a luxury brand. When done right, technology doesn’t replace human hospitality—it amplifies it.
Final Thoughts
At a time when personalization, convenience, and beauty matter more than ever, luxury hotels like The Beverly Hilton are leading the way by investing in digital solutions that elevate both the guest journey and the bottom line.
Our 5-Star QR™ displays and digital directories are more than tools—they are touchpoints of luxury, designed to inform, inspire, and celebrate each property’s unique story.
Want to explore how your property can use branded digital experiences to engage guests, drive revenue, and empower your team? [Contact us today] to learn more about our 5-Star QR™ displays, digital directories, and integrated solutions like Grazzy for cashless tipping.